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Market Driven Innovation (MDI) is designing, managing and implementing your innovation process based on the needs and wants from your key markets. MDI is not new, but still today, many companies have found it difficult to transform their innovation work from their entrenched technology and product forward approach they have been using to a market back approach. Often, their entire business processes have been built around their assets and products they produce and their go-to-market strategy based on their historical sales experiences. The result of this behavior is premature commoditization of their value propositions, their most important assets. Market Driven Innovation is based on a strict set of principles: o Engineering/technical resourcing decisions are made based on a validated market need and an attractive business case. o Organizational Focus is achieved from understanding market segments and targeting the most attractive segments for growth o A cross-functional team approach, marketing, technical, and sales all contribute to the growth initiative together, and thus are aligned on the strategy: o Accelerated ramp up after launch from a higher operational knowledge of the market o Accelerated technology development because better design specifications from a segmented market o Driven by business leaders who make resource […]

If you are in the market for a new buggy and you do your research online, almost every review you will read about the Maclaren Techno XLR pushchair is favourable. Every owner who gave their feedback about this baby stroller usually have only good things to say about the XLR, which is probably why it’s one of the most popular and highly rated pushchairs around – but is it the perfect pushchair for your needs? Read on and find out. Maclaren Techno XLR: The Pros The Techno XLR is Maclaren’s version of a luxurious Techno XT which is one of the bestselling pushchair in the Maclaren range. So if you like the XT but want the best in both functionality and comfort, the XLR is the one for you. Most owners have observed that the XLR pushchair is very sturdy/durable even after prolonged, daily use. It is no wonder that Maclaren is known for excellent workmanship. For parents who are aggravated with logging around their pushchairs in public transportation, the XLR offers them the solution. It is so easy to push up curbs and maneuver around tight corners. This feature makes it different from the rest. Another benefit of using […]

Home interior decorations is one all about making your house into a home. With colors, style, theme, furnishings and different decor elements a house gets its character. Starting with the living room right to the bathroom, home interior decorations looks into all the aspects of the house. The main goal for interior decoration of any room of the house is to give it an individual personality. Interior decor generally concentrates on finishes like wallpapers, wall paint, window coverings and furnishings. Along with it comes the balance of the various decoration items like wall hangings, showpieces etc. So let’s take a quick look for home interior decoration ideas for different rooms in a house. Big Spacious Rooms There are many ways to make a room look spacious and large. The first most important element is the room lighting. Go for soft and even lighting so that shadows don’t divide your room into smaller sections. Avoid putting ceiling lights as they make the ceiling look lower. By having a diffused and ambient lighting the room will look large. The next thing to keep in mind is the texture used in the room. Smooth surfaces tend to reflect more light as compared to […]

Investors have long discussed, argued and debated whether single family homes or multi-units are better for your real estate investing portfolio. There are advantages and disadvantages for each and I will briefly highlight some of these below. Let’s start with single family homes. Single family homes are typically easier to finance, easier to find long term tenants for and easier to sell. They are easier to finance because you can go to just about any bank and get a non-owner occupant loan, often with very little down payment. (But note, at the time this is being written, May of 2008, lending requirements have gotten significantly stiffer.) Single family homes are easier to find long term tenants for because many tenants prefer living in a detached home rather than sharing a wall and/or ceiling with multiple neighbors in a multiplex unit. Tenants also tend to stay longer because those who rent houses instead of apartments tend to have more stuff and they don’t like to move it as much. Since you can sell your single family home either to another investor or to any family looking for a home, you have a very large market for liquidating your property. Another advantage […]

When you start up or re-brand a pet or animal related business one of your first requirements will be getting a great logo design in order to create a brand that you can build upon and develop. Many new businesses are springing up today that are related to pets and animals. It is no longer just your traditional veterinary clinics and pet stores but a whole host of other service businesses relating to pet care, grooming and other niche areas like pet photography and pet boutiques and pet retreats. The pet industry can be divided into two area really. Firstly you have pet stores and vets who target the general population and secondly you have luxury pet supplies, gourmet pet food and services that only the upper middle class and the wealthy can afford. Some people treat their pets like members of the family and want only the highest standards for them in terms of the products that they buy and the services that they require. So the message that you want to convey in your logo is that your company values animals and is basically in the business of pampering them, giving them the best of care and the […]

About forty to fifty years ago, a lot the family homes looked the same. The father went to work from 9 to 5, the mother stayed home all day, cooking dinner, while the kids went off to school, came home and completed their homework before supper time. As you know, today is a whole new world. Today, women, moms and wives work… and the standard working hours are not 9 to 5 anymore. Today, there is more stress, more work and more costs associated with living our everyday. These are only a few of the reasons as to why the home business industry revolution is sky-rocketing. There are several words of advice in navigating through the treacherous home business blueprint. Women have taken the proverbial “bull by the horns” within the home based business revolution. Company’s like Rodan & Fields and Nerium have created an enormous business opportunity for women to not only create additional cash, but to catapult their family into financial freedom. Men have taken notice and joined the home based business club, moonlighting at night, so they can create additional funds for their families. Whether you are a mom, dad, or single, you need to adhere to […]

Every woman starts to become interested in skincare as she ages and sees those fine lines forming around her eyes and mouth. Those wrinkles and sagging skin that just doesn’t glow like it used to. And many women start to realise that natural skincare products are by far the best skincare products. But how do you find the best natural skincare products? However the first question to ask is why would you want to use natural skincare products? What does “natural” mean and what is the difference between “natural” skincare products and other skincare products? There is no formal definition of “natural” when it comes to skincare and anti aging products. However to me “natural” means “safe” skincare products. Safe? Aren’t all skincare products safe? Why would they be unsafe? Sadly the answer is that not all skincare products and anti aging products (or cosmetics or beauty products for that matter) are safe. It is gradually becoming known that many skincare and anti aging products and cosmetics, perfumes, body care and beauty products contain ingredients that may in fact be damaging to your skin or even your health. I first became aware of this when my young daughter had a […]

How many times a week do you wake up and just hate the way your hair looks? Is your hair too frizzy, too dry? Is it too thick, too thin? Do you have a unappealing hair cut? Do you ever get compliments on the way your hair looks? Don’t despair, because there is hope for your hair style. The options for changing or fixing your hair are many and whether you are willing to spend thousands of dollars or just a few dollars, there is something that you can do. Some of the major hair problems are Damaged Hair, Frizzy Hair, Thinning Hair and Unflattering Hair Styles. There are quick, inexpensive fixes. See below for complete details: Damaged Hair: The easy fix for damaged hair is deep conditioning treatments. Ask your hair stylist for the best product for your hair, or take a trip down the hair products aisle at your local drugstore. If your hair is extremely damaged, you may want to start with a once weekly deep conditioning treatment. Wash your hair normal in the shower and towel dry. Apply the deep conditioner all over the hair and wrap the hair with plastic. The plastic helps to keep […]

Scientific works in the theories of finances and credit, according to the specification of the research object, are characterized to be many-sided and many-leveled. The definition of totality of the economical relations formed in the process of formation, distribution and usage of finances, as money sources is widely spread. For example, in “the general theory of finances” there are two definitions of finances: 1) “…Finances reflect economical relations, formation of the funds of money sources, in the process of distribution and redistribution of national receipts according to the distribution and usage”. This definition is given relatively to the conditions of Capitalism, when cash-commodity relations gain universal character; 2) “Finances represent the formation of centralized ad decentralized money sources, economical relations relatively with the distribution and usage, which serve for fulfillment of the state functions and obligations and also provision of the conditions of the widened further production”. This definition is brought without showing the environment of its action. We share partly such explanation of finances and think expedient to make some specification. First, finances overcome the bounds of distribution and redistribution service of the national income, though it is a basic foundation of finances. Also, formation and usage of the […]

Owning and running your own small business is a great thing to do, but it is not always easy. If you want to have success with your small business, there are some ways to do it, though. Here are some small business tips to maximize your profits and minimize your headache, even early on with the business. The first of the small business tips that you need to remember is that in the early time of the business, you want to keep your profits as high as possible. This is not always an easy thing to do because often, especially when your business has first opened, your customers are pretty low, and therefore your money is pretty low. In order to make this happen, keep your spending as low as you can. Avoid buying anything that is unnecessary in order to keep all the money that you can. Another of the great small business tips that you can use is about advertising. If you want to get customers, which are necessary for the success of many businesses, you will have to advertise in order to get them. Advertising is something that you should always make room for in your budget. […]